Your Job Posting Sounds Like Everyone Else’s. That’s the Problem.

Sample content · Not a client case study

Take your company name out of your job posting. Now read it again. Could it belong to the employer down the road? The one hiring the same people, for roughly the same money, on roughly the same schedule?

That’s a useful test. A slightly uncomfortable one, but useful.

The job description isn’t the whole story.

A description tells someone what the job involves. A recruitment message gives them a reason to imagine doing it with you. Those are different jobs for a piece of writing.

‘Great culture’ doesn’t give a candidate much to work with. What does that look like on a Tuesday? Who answers questions during a first shift? When does the schedule come out? What happens when something goes wrong?

The useful detail is usually hiding underneath the nice adjective.

Start with something you can prove.

Talk to the people doing the work. Read the competing ads. Look for the questions candidates keep asking. Then find a true, specific reason someone would choose this job over another one.

Put that reason near the top. Make it easy to understand. And make sure the experience after the click lives up to it. Better copy can get attention. It can’t cover for a promise the business doesn’t keep.

Stories may be illustrative, anonymized or composite. No client results are claimed.