mackexecutives

Recruitment marketing

Your job posting isn’t
a marketing strategy.

Another sponsored job posting won’t tell you why your message isn’t landing. We look at the market, the people and the competition. Then we build something worth paying attention to.

01 / The thinking comes first

We don’t start
in Canva.

Before the clever headline, there are better questions. Who are you trying to reach? What matters to them? What’s every other employer promising? And what can you honestly say that they can’t?

That’s where we start. Not Canva.

CONCEPT PROJECT / Illustrative research brief

57open roles to understand
7competing employers to look at
1message everyone else is using

Design example only. These are not client findings or company performance claims.

Hiring problemCandidate / workforceMarketCompetitorsEmployer brandCreative whitespaceCampaign
CONCEPT PROJECT

Campaign board

Fictional employer. Use Zoom to read, then scroll across and down to explore the details.

Good work. Clear pricing.

The right support.
For the work ahead.

From ready-to-publish creative to a managed recruitment marketing partnership. Choose how much you want us beside the work.

Monthly services

Starter

$699/month

We make it for you.

Productized recruitment creative for employers who know what they are hiring for and need professional recruitment content ready to publish.

What’s included
  • 1 core hiring audience
  • Related positions when they target the same candidate audience
  • 4 static recruitment ads per monthly cycle
  • 1 story-led carousel per monthly cycle
  • 1 short-form recruitment video per monthly cycle
  • Recruitment-focused copy for delivered creative
  • Platform-ready creative for your existing social channels
Not included
  • Strategic planning or consulting
  • Revisions
  • Paid advertising management or media buying
  • Structured campaign testing
  • Performance analysis
  • Strategy meetings
Start with Starter

Campaign

$1,250/month

We think with you.

Custom recruitment campaign development for employers who want strategy and creative built around their actual hiring challenge.

What’s included
  • 1 core talent audience/campaign
  • Related positions when appropriate for the same audience
  • Employer and hiring research
  • Candidate audience positioning
  • Recruitment campaign strategy
  • Custom campaign concept development
  • Multi-format creative selected according to campaign strategy
  • Recruitment copy and CTA development
  • Channel/deployment recommendations
  • 1 revision round per campaign cycle
  • Asynchronous campaign support
Not included
  • Paid-media management
  • Ad deployment
  • Structured ongoing campaign testing
  • Creative intelligence profiling
Start a Campaign

Recommended managed plan

Campaign Intelligence

Starting at $2,500/month + media spend

We run it for you and learn what works.

Done-for-you recruitment advertising that builds, launches, tests, learns, and optimizes.

What’s included
  • Everything in Campaign
  • Paid recruitment advertising management
  • Media budget planning
  • Campaign deployment
  • Active monitoring
  • Structured creative testing
  • Creative iteration based on performance
  • CPC, CTR and CPM analysis
  • Relevant platform-performance analysis
  • Recruitment Creative Intelligence / Candidate Attention Profile
  • Monthly performance reporting
  • Direct strategy access to Jillian
  • One monthly strategy session

Structured testing may include imagery, hooks, employer-brand prominence, voice/tone, copy, CTA, format and candidate value propositions.

Talk About My Campaign

Workforce Intelligence

Starting at $4,000/month + media spend

We own recruitment marketing with you.

A recruitment marketing partnership for organizations with multiple hiring audiences, markets, locations, or sustained hiring demand.

What’s included
  • Everything in Campaign Intelligence
  • Multiple talent audiences and/or markets
  • Multi-campaign strategy
  • Cross-campaign performance intelligence
  • Audience/location-specific creative intelligence
  • Advanced structured testing
  • Media-budget allocation recommendations across campaigns
  • Ongoing creative optimization
  • Deeper recruitment-marketing analysis
  • Priority strategic access to Jillian
  • Monthly executive strategy review
  • Priority check-ins when campaign conditions or business needs warrant them

Final pricing depends on audience count, markets, hiring volume and campaign complexity.

Talk Workforce Strategy

One-time services

Recruitment Marketing Blueprint

Starting at $2,500 one-time

A clear direction for the work ahead.

Research, positioning and a practical recruitment-marketing roadmap.

What’s included
  • Employer/recruitment marketing research
  • Hiring-market analysis
  • Employer-positioning analysis
  • Candidate audience analysis
  • Social recruiting audit
  • Channel strategy
  • Creative strategy
  • Media-budget recommendation
  • Initial campaign concept
  • 90-day recruitment-marketing roadmap
  • Recorded strategy walkthrough
Build My Blueprint

Market Validation Sprint

Starting at $3,500 + media spend

Learn from the real market.

A contained live campaign engagement for employers that want real market-response data before committing to ongoing campaign management.

What’s included
  • Campaign development
  • Initial creative
  • Paid campaign deployment
  • Structured creative testing
  • CPC/CTR/CPM and relevant campaign-performance analysis
  • Findings and recommendations
  • Initial Recruitment Creative Intelligence Profile
  • Final campaign/playbook walkthrough

A standalone paid engagement.

Test My Market

Your management fee and media budget are separate.

Media/ad spend is separate from the Campaign Intelligence management fee, which starts at $2,500/month, and from Workforce Intelligence and Market Validation Sprint fees.

mackexecutives recommends media spend based on the hiring goal, talent audience, geography, competition, campaign objectives and available performance data. There is no universal minimum. You approve the media budget before campaign launch.

Free Campaign Preview

Want to see how we’d market your hardest-to-fill roles?

Tell us about your company and hardest-to-fill role. Include your website or careers link in your message if you have one. We’ll research the opportunity and show how one focused campaign direction could come to life.

SHOW ME WHAT YOU SEE

Real thinking. Creative you can see.

  • Research-backed campaign direction / opportunity
  • One campaign territory / concept
  • 2 static ad concepts
  • 1 carousel concept
  • No video
  • No revisions

We connect the hiring opportunity, candidate insight and message into a focused creative direction, then show it through finished ad and carousel concepts.

Enough to see what we’d do differently before you commit. Choose the paid service that fits the strategy, creative and management support you need.

A service that fits the work

Creative. Strategy.
Or the whole campaign.

Starter gives you recruitment creative ready to publish. Campaign adds research, strategy and custom creative. Campaign Intelligence manages deployment, testing and performance learning. Workforce Intelligence brings that partnership across audiences and markets.

mackexecutives manages recruitment advertising and candidate attention. Your team owns the recruiting process and applicant handling. No applicants, hires, ROI, CPC or performance outcomes are guaranteed.

Good questions.

Do multiple locations mean multiple campaigns?

Related positions may share a campaign when they target the same candidate audience. Multiple audiences, markets or sustained hiring demand may call for Workforce Intelligence.

Do you run our ad accounts?

Campaign Intelligence and Workforce Intelligence include paid recruitment advertising management and deployment. The Market Validation Sprint includes deployment for a contained engagement. Starter and Campaign do not include ad deployment or management.

How are recurring services billed?

Recurring services are billed in advance for each monthly service cycle. Cancellation applies to future renewals, and service continues through the end of the current paid service cycle.

What’s included in the Free Campaign Preview?

Research-backed campaign direction / opportunity; one campaign territory / concept; 2 static ad concepts; 1 carousel concept. No video. No revisions.

A focused creative package that shows our thinking and finished creative concepts before you commit.

Something at work is harder
than it should be.

Let’s fix it. Start with the real version.

TELL ME WHAT’S GOING ON